Viktor Hadestrand studied in snowboarding high school in the Swedish Alps back in 2008. He created the clothing brand Tu madre and produced clothes that quickly became popular among the Swedish snowboard elite.

Little brother Viktor, big brother Viking and dad Mikael Hadestrand have competed professional in slalom skateboard since 2004 and have several world titles. They have won the world, european och swedish championships multiple times.

One day during a family vacation they came up with the idea of creating their own skateboards. Their idea was to create a skateboard that is incredibly light, stiff, fast and stylish. When the family came home from the holiday they immediately started working on the design. A few months later the first skateboard was finished, tested and approved by several swedish skaters. As a result, the skateboard was much faster than expected, the fastest skateboard in the world.